Camelbak
The Evolution Of A Classic
Brave was brought in to launch the first slogan for Camelbak in more than 30 years “Thirst For More”. Camelbak has always appealed to men and action athletes. Brave was tasked with bringing the brand to a new demographics and evolving Camelbak toward becoming more of a lifestyle brand.
12
M+
Impressions
3
x
Beat all platform KPI
100
+
Pieces of unique content
Bringing Hydration To A New Generation Of Customers
Crystal Geyser
